The 2018 Subaru Love Promise Customer and Community Commitment Award

We've been nationally recognized for our dedication to our customers, our community, and the Subaru Love Promise.

We're honored to receive the 2018 Subaru Love Promise Customer and Community Commitment Award. This award nationally recognizes elite Subaru retailers who provide an exceptional customer experience at every interaction with Subaru. These retailers have also demonstrated an outstanding commitment to supporting passions and causes in their local communities in important areas such as the environment, community, health, education, and pets.

The 2018 Subaru Love Promise Customer and Community Commitment Award

What is the Subaru Love Promise?

Subaru and our retailers believe in making the world a better place and the Subaru Love Promise is our vision of respecting all people. This is our commitment to show love and respect to our customers and to work to make a positive impact in the world.

The Subaru Love Promise Community Commitment

We at Subaru of America stay true to the Love Promise by partnering with a wide variety of nonprofits and charities. In addition to these partnerships, every year Subaru, our owners, and our retailers join hands in the "Share the Love" event, giving back to charities across the country. Over the past 20 years, Subaru of America has donated over 50 million dollars to causes we care about, and logged over 28,000 volunteer hours.

All of the organizations we support have one thing in common: the unwavering dedication to improve the world and the lives of its people.

The charities' varying focuses and passions include:

Subaru Loves Pets

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Subaru Loves the Earth

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Subaru Loves Learning

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Subaru Loves to Help

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Subaru Loves to Care

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Whether they live in our homes or in the wild, Subaru is committed to keeping all animals safe and healthy.

A partner since 2008, Subaru has donated close to $14 million to the ASPCA and helped support nearly 1,000 pet adoption events, resulting in more than 11,500 adoptions to date.


Loving the environment means more than loving the great outdoors. It means working to preserve it.

Over a decade ago, Subaru became the first U.S. auto manufacturer to become zero-landfill, and now, in collaboration with the National Park Service and the National Parks Conservation Association, Subaru is leveraging that same environmental expertise to help the National Parks reach zero-landfill too.


It’s our goal to make the pursuit of knowledge available to as many minds as possible.

Total donations to teachers: $92,233
Over 200 teachers adopted
More than 15,000 students impacts


In a perfect world, hunger would be history and hope would be commonplace. We believe a perfect world is possible.

Subaru and Meals on Wheels America worked together to make volunteering easier, by launching a tool called the Meals on Wheels Online Volunteer Drive.


We should all have a chance to lead a healthy life. We’re aiming to give as many people that chance as we can.

Subaru has donated more than $4.5 million dollars to
Make A Wish, helping to grant 610 wishes in the U.S.

How is Matt Slap Subaru dedicated locally to the Love Promise?

Our Love Promise can be seen in various partnerships with many different local charities, non-profits and support of community events. We're grateful for the opportunity, not only to be a part of our tight-knit community, but to serve it as well.

Delaware ASPCA, Wag-N-Walk
White Clay Creek Fest, Delaware Nature Society
Teach For America, Girls On The Run
JCC Sports Classic, Mary Kaye Carpenter Cup

 Subaru Love Promise Heart
The Subaru Love Promise - Community Commitment View Our Love Promise Pledge
The Subaru Love Promise - Community Commitment
The Subaru Love Promise - Customer Commitment

Love Promise Stories from Matt Slap Subaru

Matt Slap Subaru Loves Pets  –  Debbie D

Matt Slap Subaru Loves Pets

During the month of October, we were accepting donations in our showroom to help The Delaware Humane Society. On Thursday, November 8th, we will be taking everything donated to help as well as gift families adopting a stray. Each year, hundreds of animals come to DHA in search of a warm bed, a good meal, and most importantly, a new home. DHA serves the community by offering affordable spay/neuter services, low-cost vaccination clinics, and a pet food pantry. For more information, you can visit their website:

Matt Slap Subaru Loves Learning  –  Debbie D

Matt Slap Subaru Loves Learning

In August 2018, Matt Slap Subaru worked on Subaru Loves Learning. For this month we focused on providing books and school supplies to Etta J. Wilson Elementary School. The dealership had a record month with almost 200 new and used cars being sold. For every car sold the buyer wrote a letter to a child that was then attached to the inside jacket of the book. In addition to the books, the dealership was lucky enough to have our clients also donate many school supplies that I delivered on September 21st.

Matt Slap Subaru - Subaru Loves to Care Event  –  Debbie D

Matt Slap Subaru - Subaru Loves to Care Event

Matt Slap Subaru is a third-year participant in the Subaru Loves to Care initiative with LLS. In July 2018, Matt Slap Subaru donated blankets and craft boxes to St. Francis Hospital in Wilmington. For every new car that was sold we had the new owner write a card of encouragement. We were able to deliver over 125 blankets and dozens of craft boxes to the hospital to the oncology department. The delivery was Friday, August 17th.

Collecting Supplies for the Delaware Humane Asso.  –  Maria O

Collecting Supplies for the Delaware Humane Asso.

During the Subaru Loves Pets Event in October, Matt Slap Subaru collected supplies which were donated to the Delaware Humane Association. The Delaware Humane Association (DHA) is Delaware’s premiere nonprofit no kill animal care and adoption center, serving a four state area. They are committed to providing for the needs of homeless and owned dogs and cats in our community.

Matt Slap Subaru Partners with LLS  –  Julia S

Matt Slap Subaru Partners with LLS

Matt Slap Subaru is a second-year participant in the Subaru Loves to Care initiative with LLS, and forged a new partnership with St. Francis Hospital this year. Eve Slap and Sean Larry of Matt Slap Subaru, nursing and administrative staff from the hospital, and long-time LLS volunteer and five-time blood cancer survivor Diane Paradise, were present for the delivery of 80 blankets, 10 craft kits, and about 20 care cards for cancer patients at St. Francis on Tuesday, July 18th. Eve Slap noted that programs like these,along with all of the research that LLS supports, are crucial in working to find a cure for blood cancers. We are thrilled to continue working with Matt Slap Subaru through this program, and were happy to have St. Francis come on board as the recipient of these patient care items!

Sponsoring Girls On The Run Delaware  –  Maria O

Sponsoring Girls On The Run Delaware

Matt Slap Subaru was a sponsor for the season-ending 5k Girls on the Run event, which took place at the Wilmington Riverfront on Saturday, May 20th, 2017. Girls on the Run is a program for girls in 3rd-5th grade that encourages girls to recognize their individual strengths and celebrate connections with others. Each season, girls gain a better understanding of who they are and what's important to them, the value of teamwork and healthy relationships and how they can have a positive impact on the world. Girls also make a meaningful contribution to their community through a team-organized Community Impact Project. Physical activity is woven into the program to inspire an appreciation for fitness and healthy habits and teach life skills including treating others with care, practicing gratitude and managing emotions.

Subaru and NWF Loves the Earth  –  Donna R

Subaru and NWF Loves the Earth

"Kids are funny. Give them gloves and a hand trowel, and they start digging for insects as if they are lost treasure. You could never tell if the small statured girl or the large boy with a deep voice would squeal when they found a bug. They knew about worms, but did not know that ladybugs could come in different colors. Grubs were new to them as were ""fire ants."" Rollie-pollies could entertain them for well, only a few minutes until the next new and exciting creature emerged. Who knew a few square feet of dirt could be so entertaining? Two different classes worked on our school garden. The first class pulled weeds and prepared the soil. The second class planted the flowers and watered them. It took about 2 hours and 50 popsicles. It seemed that we worked on our garden on the hottest, muggiest day. As soon as our plants were in the ground, we had two weeks of cold weather and rain. The plants are growing, and we are enjoying watching them grow. "Thank you from Wilson Elem!

Matt Slap Subaru Loves the Earth Event  –  Maria O

Matt Slap Subaru Loves the Earth Event

This year, Matt Slap Subaru chose to partner with Etta Wilson Elementary School during the Subaru Loves the Earth Event. During the week of June 12th, 2017, Matt Slap Subaru stopped by the school and donated Bird Houses and garden supplies, which included flower seeds, planting soil and gardening tools. The children planted flowers and prepared the Bird houses and feeders in the school garden.

We Love Learning With Wilson Elementary School  –  Donna R

We Love Learning With Wilson Elementary School

Matt Slap Subaru on Cleveland Avenue has partnered with the American Association for the Advancement of Science to donate 125 science books to Wilson Elementary. All of the books are winners of The AAAS/Subaru SB&F Prize for Excellence in Science Books. Matt Slap had a display in their showroom about the Subaru Loves Learning Campaign that designated Wilson Elementary as the recipient of the donation. The books were delivered on October 5th by dealership owner and general manager, Eve Slap, who took time to talk to the students about science and cars. She also encouraged students that science and business were fields for both boys and girls. Donna Reed Nationally Certified Library / Media Specialist Wilson Elementary School 14 Forge Road Newark, DE 19711302-454-2180

We Go The Extra Mile For Girls on The Run  –  Jane C

We Go The Extra Mile For Girls on The Run

To all of our friends at Matt Slap Subaru! “Thank you” never seems to cover how appreciative we all are of your continued generosity and for “sharing the love” with Girls on the Run Delaware. We were incredibly grateful and totally amazed to receive the $13,843.95 that was raised during the 2015 Subaru Share the Love event! One of the most unique aspects of Girls on the Run is our scholarship program, which allows girls of any income level to participate. Through scholarships, we can empower more girls with the tools needed to make the right choices about fitness and diet while building self-esteem to prevent the display of at-risk activities in the future. Since our inception over 10 years ago, in any given year, over 60% of our girls are either on full or partial scholarship to participate in our program. Matt Slap Subaru has been a HUGE factor in helping us continue our success in never having to turn a girl away due to her family’s inability to pay the program fee. This year alone, Matt Slap has “shared the love” by providing funding for 6 full teams of 15 girls each — that’s 90 girls! — so that they could have the opportunity to participate in our program and experience the joys of our curriculum. In addition, the dollars raised provided proper running shoes for those participating girls who could not afford them. Talk about going the extra mile! We are so thankful for our continued outstanding partnership with Matt Slap Subaru.

Subaru Loves Pets Month: Fill a Forester for FFAS  –  Brittany A

Subaru Loves Pets Month: Fill a Forester for FFAS

As a part of Subaru Loves Pets Month, we held a one day drive to help fill a Forester to benefit Faithful Friends Animal Society located in Wilmington, DE. On Saturday October 24th representatives from the shelter came by with some information and three adoptable dogs named Chino, Brownie and Uno. A few weeks before the drive we released a wish list from Faithful Friends with items they are in need that included wet cat and dog food, litter, bleach, paper towels and much more. Through the generosity of our customers, we were able to fill up the whole trunk of our Forester with lots of great items to help the shelter! Chino, Brownie and Uno did not get adopted, but if you are interested in learning about them or any other animals at the shelter visit and click on the Adopt tab.

Subaru Loves Learning Book Donation  –  Bernadette G

Subaru Loves Learning Book Donation

On September 18th, 2015 our Marketing Administrator Karen Nesky visited The Independence School in Newark, DE to drop off 125 science textbooks that will help supplement their STEM Science Program curriculum. During the month of August as a part of the Subaru Loves Learning event for each new car we sold, a customer donated a book to the school in their name. Karen had the pleasure of meeting Mrs. Robinson's third grade science class and got to tell them about the program and show them the books. A special thank you goes out to Mrs. Gilmore, Director of Academics and Curriculum for helping us coordinate the event and to Jane Castle and Kim Chitty from Girls on the Run of Delaware for helping to pair us up with the school!

Beautiful STEM books  –  Bernadette G

Beautiful STEM books

Thank you so much to MS Subaru. We were very fortunate to receive a set of beautiful science based books for our students. Each title fits with our studies in the various grades. The Independence School is delighted and sends our sincere appreciation.

Subaru Loves Learning Book Drive - August 1-31  –  Molly M

Subaru Loves Learning Book Drive - August 1-31

Join us in our Subaru Loves Learning initiative during the month of August! We are partnering with the American Association for the Advancement of Science (AAAS) in donating science books to The Independence School. All of the books that will be donated have been recognized by AAAS as some of the best science books in their field. Contact us to learn more information.

Filling a Forester for Wishes  –  Karen T

Filling a Forester for Wishes

During the month of June as a part of the national Subaru Loves to Care initiative, Matt Slap Subaru held a donation drive to fill a Subaru Forester with items to stuff backpacks for Make-A-Wish Philadelphia and Susquehanna Valley children traveling to destinations like Disney World for their one wish experience. We collected fun vacation essentials that included: beach towels, sunglasses, sunscreen, autograph books, coloring books, crayons, neck pillows and much more! We even had a visit from Miss Hockessin, Miss Hockessin Outstanding Teen and Miss Wilmington who helped us raise money and collect items for the drive. Through the generosity of everyone that donated, we raised a total of 129 items to help fill backpacks for the children to help make their trip the best it can possibly be. Thank you to Make-A-Wish Philadelphia and Susquehanna Valley for helping us set up the drive and to everyone that donated to help make more wishes for children come true!

Subaru Loves the Earth - E-Waste Event  –  Danielle S

Subaru Loves the Earth - E-Waste Event

We would like to thank our customers for participating in our E Waste Recycling event during the month of April. With your help, we were able to prevent 9,739 lbs of carbon emissions from polluting the atmosphere. This is equivalent to saving 373 trees, 1,656 gallons of gasoline, 14,118 plastic bottles, and 64,939 aluminum cans. Thank you for helping strengthen the Subaru Love Promise!

Fill a Subaru with Love Pet Supply Drive  –  Brittany A

Fill a Subaru with Love Pet Supply Drive

During the Subaru Share the Love Event we held a "Fill a Subaru with Love Pet Supply Drive" to benefit the animals that are currently residing at Faithful Friends Animal Society. We chose this organization since they are a no-kill shelter that provides great care to animals throughout the state of delaware. Since they are not state funded and rely solely on donations in order to keep the shelter running on a daily basis, we made it our mission to collect as many items as possible during the six week collection period. At the end of our drive we collected 312 items for the shelter due to the generosity of our customers and employees!

April 1-30, 2015 - E-Waste Recycling Event  –  Molly M

April 1-30, 2015 - E-Waste Recycling Event

Throughout the month of April, we are hosting an E-Waste Recycling Event in our store to collect unwanted electronics. We've arranged to work with a company who will responsibly collect, re-purpose, and recycle your electronic waste. Help us protect our environment. Just show up with your E-Waste and we'll do the rest! The first 50 customers who contribute will receive a complementary environmental badge of ownership. We will accept: LCD Monitors, Cell Phones, Laptops, Tablets, CRTs up to 40 inches, Video Games/Consoles, Fax Machines, DVD/VCR Players, Printers, Computer Peripherals, Switches/Routers, Cords and Wires.

Girls on the Run Delaware Check Presentation  –  Jane C

Girls on the Run Delaware Check Presentation

For the seventh annual Subaru Share the Love Event, Matt Slap Subaru chose Girls on the Run Delaware as our hometown charity. From November 20th, 2014 to January 2nd, 2015 customers that purchased or leased a new Subaru vehicle could choose from five national charities that included the ASPCA, Make a Wish Foundation, Meals on Wheels, National Parks Foundation or our hometown charity Girls on the Run Delaware to receive a donation of $250 from Subaru. On March 11th, 2015 our owner, Eve Slap visited Thurgood Marshall Elementary School in Newark, DE to present a check to Girls on the Run Delaware for $6,977.00 that was raised during the six week Subaru Share the Love Event. The money raised for Girls on the Run Delaware will be used towards scholarships for girls for their 2015 spring and fall curriculums and events. Girls on the Run Delaware is a local non-profit organization that delivers life-changing character development programs for girls in 3rd through 8th grades. Their mission is to inspire girls to be healthy and confident by using a fun experience-based curriculum that creatively integrates running. Since the organization was founded in 2005, Girls on the Run Delaware has hosted 741 different teams and served 10,057 girls. In 2014 alone the organization was powered by 506 volunteer coaches who dedicated 27,830 hours to the program. It has emerged as one of the most effective Positive Youth Development Programs for girls in the state of Delaware.

Subaru Sends TJ To The Philadelphia Auto Show  –  Tami O

Subaru Sends TJ To The Philadelphia Auto Show

Recently Matt Slap Subaru put a pair of tickets for the Philadelphia Auto Show up for a giveaway on our Facebook page and saw that Tami, a mother from the Cherry Hill, NJ area had entered our contest and let us know that her 5 year old son TJ loves cars and has Duchenne Muscular Dystrophy, a rare genetic muscle wasting disease with no known survivors. After learning about TJ's love for cars we knew we wanted to help get him to the auto show and give him a great experience. After reaching out to Tami to let her know that they would be receiving tickets we reached out to Subaru of America to see how we could help TJ meet one of our Subaru Rally Drivers. With the help of the team at Subaru of America, TJ and his family met Subaru Rally Driver Sverre Isachsen and he received a remote control Subaru Rally Car and Subaru gear. Through our partnership with Subaru of America we were proud to help get TJ to the auto show and spend a day with what he loves!

Matt Slap Subaru helps at risk children learn  –  Laurisa S

Matt Slap Subaru helps at risk children learn

Another great organization that Subaru partners up with for our share the love event is Teach for America! With the help of Teach for America and Subaru, we are able to make it possible for low income children to get excellent, top notch education. We are proud to call Teach for America a partner and are excited to work with them again!

Girls on the Run cheered on by Matt Slap Subaru  –  Jane C

Girls on the Run cheered on by Matt Slap Subaru

Last year in fall 2013, Matt Slap Subaru was excited to partake in such a great event. Girls on the Run! Girls on the Run is a transformational physical activity based positive youth development program for girls in 3rd-8th grade. They teach life skills through dynamic interactive lessons and games. The program culminates with the girls being physically and emotionally prepared to complete a celebratory 5K running event. The goal of the program is to unleash confidence through accomplishment while establishing a lifetime appreciation of health and fitness. Matt Slap Subaru is proud to announce that GOTR will be used as our Hometown Charity this year during our biggest event...the Subaru Share the Love Event!! We look forward to a bright, long lasting partnership with such a great organization!

Family Fun at Delaware State Park  –  Angel B

Family Fun at Delaware State Park

Each year, Delaware State Parks, White Clay Wild and Scenic Program, United Water Delaware, National Park Service and other local organizations (such at Matt Slap Subaru) celebrate our precious natural resources at the White Clay! The event is held at the Carpenter Recreation Area in the White Clay Creek State Park in Newark, DE the first Saturday in May and includes, local food vendors, live music, entertainment acts, local artists and other local organizations with in the watershed. There are crafts and activities for children, hikes through out the park and plenty of opportunities to learn about our watershed.

Matt Slap Subaru Lives the Love Promise  –  Emily M

Matt Slap Subaru Lives the Love Promise

Matt Slap Subaru always aims to "Go The Extra Mile". Here is another example of how we do just that! Thank you Mrs. Emily and family for your kind words.

Matt Slap Subaru Makes Wishes come true  –  Amanda B

Matt Slap Subaru Makes Wishes come true

As part of the Subaru Share the Love event, Subaru is honored and privileged to be able to partner up with such great organizations such as Make A Wish. At Matt Slap Subaru, the money raised over the month and a half event, that were selected by our customers to go to Make a Wish, were distributed LOCALLY. Every 38 minutes a wish is granted somewhere in the US. Each wish serves as a new beginning for the wish child and family, to reclaim and resume life on their own terms. Thanks to SOA and Subaru Dealerships within the US, 609 wishes have been granted over the past three years!!!

Matt Slap Subaru sponsors Newark American Little League  –  Jon G

Matt Slap Subaru sponsors Newark American Little League

Matt Slap Subaru is a proud sponsor of the Newark American Little League. NALL is located in Newark, Delaware and has been providing youth baseball programs for 58 years. We were so excited to take on a "team sponsorship" this season and man, did we get a great team! They worked hard, played harder and most importantly..learned what being on a team means. They came together and ultimately won their division championship! Matt Slap Subaru is honored and proud to have been able to support such a great organization and great team!

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